I am positive that whoever designed this "KIX Assurance" knew exactly what they were doing. It could have easily been "The KIX Pledge" or "KIX Guarantee" but this prankster/subliminal marketing master went with something a bit more obscure that would make you spit out your cereal once you discovered it. If I were the boss at GA, I'd give that person a corner office and thank them for the KIX-Rated Adult Entertainment.
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