Now I've never been accused of being a tall guy, but I'm at least the height of the average woman, which I would presume is the target demographic of that store. Maybe they expect you to carry the bag on your arm/shoulder, but I would guess that most people buying something from that store already have a bag slung over their shoulder. I had a backpack on that day, so putting this bag over my shoulder wasn't a comfortable option.
I ended up looping the rope around my hand a few times just to keep the bag from dragging on the ground. Look at the ridiculous size of that rope! If it were a little shorter, I think all problems would be solved.
ALL PROBLEMS ON EARTH.