Rockin' with the Power of Cheerios

Another cereal company has stumbled onto that current Rock 'n' Roll trend that the damn kids these days love so damn much. If you flip over the current box of Naturally Flavored Honey Nut Cheerios Medley Crunch with Whole Grain Oats, you'll be bombarded with music-themed images and copy designed to get you thinking about the benefits of whole grain oats vis a vis rock n roll.

Over on the General Mills Stage, you'll find the hard-rockin' Buzz. I'm not talking about the guitarist from the Melvins... I mean the cartoon honey bee that is always spiking your plain old Cheerios with mind-altering honey.

And in the center of it all is a hexagonal electronic drum pad. It's a very clever honeycomb reference, to be honest, and if they ever make a commercial out of this, I hope they pay homage to the milk-filled snare of the J. Geils Band. Personally, I love this cereal and eat a box of it every few weeks, so I think it's time to abandon the kid-targeted advertising and aim directly for folks my age and up who can't look at "Rockin' with the POWER of OATS" without filling in the blanks:

A heart healthy diet? John Oates can go for that.