Boring? Sure, but I know exactly what I'm getting for $1.99 with my A&P Bonus Savings Club Card.
Sometimes the generics thrown in a wacky word that add nothing but the potential to capitalize on a similarly named cereal (I guess you could mistake "Scrunchy" for "Cap'n Crunch")...
...but as silly as they want to get with the text, the name of the cereal still tells me exactly what I'm investing in without having to read any fine print--Peanut Butter Crunchy things.
Now when I came across this box, I was at a loss:
Essentially You? Is this made of, essentially... me? They either hastily came up with some corny new age name targeting the organic market, or they have finally created The Cereal For Cannibals: Delicious, Nutritious, and Malicious.
Brings out the Dahmer in You!