As I sat down nibbling cookies and drinking my juice, I noticed that the Ssips boxes all had philosophical quotes on the side. I never noticed this before. According to internet history/hearsay, Ssips featured the same quote on all boxes until 2ooo, when they expanded their repertoire. In effort to replenish my fluids after donating my reddest, I drank down (or Ssipped up) additional inspiration from Frank Capra, Ernest Hemingway, and Sophocles. It was a interesting change from the snappy, quirky commentary you usually find on beverage containers these days.
And for a brand whose name spells PISS backwards, they certainly seem to keep a straight face marvelously.